“In Cairo, community sporting clubs—known as 'El Nady'—are deeply ingrained in the city’s culture. They're where neighbourhoods meet and kids spend their formative years.”
“El-Nady shaped the first 12 years of my life and character. It was also the inspiration behind our Fall/Winter collection.”
“This season, we took some of our friends to Cairo to experience El Nady firsthand, and now we’re bringing that spirit to you. From the campaign, to the collection, to the city streets” - Rami Helali
See the full story here.