Stories of Nothingness from Everywhere

Histoires de néant de partout

The SS25 collection features expertly tailored pieces crafted from breathable, natural fibres—made for the warmer months ahead—offering a modern take on timeless classics. Pieces designed for long days, late nights, and doing nothing in between.

La collection SS25 propose des pièces parfaitement ajustées, fabriquées à partir de fibres naturelles respirantes, conçues pour les mois les plus chauds, et offrant une version moderne des classiques intemporels. Des pièces conçues pour les longues journées, les soirées tardives et tout ce qui se trouve entre les deux.

Stories of Nothingness from Everywhere is a story told by those who lived it. Directed and shot entirely by MENA creatives who grew up between cultures, the campaign gave them full creative control to build something deeply personal.

Stories of Nothingness from Everywhere est une histoire racontée par ceux qui l'ont vécue. Réalisée et tournée entièrement par des créatifs de la région MENA qui ont grandi entre deux cultures, la campagne leur a donné un contrôle créatif total pour construire quelque chose de profondément personnel.

Photographed by Dexter Navy alongside Director, Mariam El-Gendy, the campaign stars emerging voices Abdallah Diab and Bader El Ramly—artists in their own right whose presence extends far beyond the frame. Together, this team bridges past and present, east and west, Cairo and London.

Photographiée par Dexter Navy aux côtés de la réalisatrice Mariam El-Gendy, la campagne met en scène les voix émergentes Abdallah Diab et Bader El Ramly - des artistes à part entière dont la présence s'étend bien au-delà du cadre. Ensemble, cette équipe jette un pont entre le passé et le présent, l'est et l'ouest, Le Caire et Londres.

Spring/Summer 2025

Boutique Printemps/Été 2025

Tefnut

Crisp, Lightweight, Naturally Breathable

Frais, léger, naturellement respirant

Behind the Scenes

En coulisses

‘Grateful to have had my lifelong friend and brother, @zaatar, leading our trip in the White Desert for the Tefnut campaign. From growing up together running around the streets of Cairo, to diving, spear fishing, and exploring every corner of Egypt, your unwavering spirit and knowledge of the land has always been a compass for me.

Also a big thank you to Jilani and our amazing guides from the Farafrah Oasis for showing us the beauty and soul of the desert. It’s these experiences and friendships that continue to shape what Kotn stands for—honouring the timeless bond between nature, culture, and community.’

— Rami Helali, Co-founder and CEO

Shop the Collection

Acheter la collection

The Tefnut Collection

Denim is back. Always designed to go against the grain and defy traditional dirty denim practices, our denim collection is a cleaner, premium denim for your closet.

Explore our denim collection and discover your new favourite fit.

The Memphis Denim

Le Denim de Memphis

The Delta Denim

Le Delta Denim

The Antifit Denim

Le Denim Antifit

Shop Denim

Boutique Denim

The Art of Denim

“Inspired by the environment around us we created tactile natural textures that evoke easy elegance. Timeless shapes and earth tones that will live on season after season.”

-Halla, Senior Director of Product Design

Explore our favourite knits of the season to add to your collection.

Video by Crash Studios

The Maadi Collection

La collection Maadi

The Cable Sweater Collection

La collection Luxor Cable

The Hamatah Collection

La collection Hamatah

20% Off Knitwear

20% de réduction sur les tricots

The Art of Knitwear

The Fall/Winter 2024 Lookbook

Lookbook automne/hiver 2024

The Fall/Winter 2024 Collection

La collection automne/hiver 2024

El Nady

“Growing up in Cairo, El Nady shaped the first 12 years of my character, witnessing everyone of my firsts.

Where I took my first punch.
Where I smoked my first cigarette.
Where I had my first kiss.

Where we celebrated making the senior team, and opened acceptance letters to schools that would scatter us around the world.

A decade of lifelong friends messing around, having each other's backs, laughing, crying and everything in between. The joys and angst of childhood, all by the bench behind el piscine el adeem.”

— Rami Helali, co-founder and CEO

Shop the FW24 Collection

Acheter la collection FW24

FW24 El Nady

The Cairo Residency

La résidence du Caire

Our story begins in Cairo, Egypt.

Rami Helali, Co-founder & CEO of Kotn, shares:

One of my favourite things in the world is seeing my home, through the eyes of my friends. Since starting Kotn, I’ve had the joy of hosting many people I love and admire. With every visit I get to see my home through a new perspective and fall more in love.

It’s never the pyramids, the sphinx, the temples, or the experiences that make Egypt historically admirable; it’s the beautifully mundane – what’s faded as background for me, is the most immersive to my friends.

Dusty car covers, made of striped cotton fabric, that cover the vehicles through sunny days into cool nights. Jasmine bushes, overflowing from private residences onto the bumpy Cairo sidewalks.

The same foole cart I’ve been going to my whole life, suddenly a canvas of sentimental calligraphy, and the focal point of my friend’s favourite trip photo.

It’s the Cairo I’ve seen a million times, that I’m reintroduced to, adding new chapters to this chaotically beautiful place I call home.

That’s why we’re introducing the Cairo Residency. An opportunity for our friends from creative crafts, to spend time with us in Egypt, and add their chapter.

For the first Cairo Residency, I had the pleasure of hosting my good friend, Sean.


Sean has a special way of taking the pedestrian of everyday life and making every moment novel and exciting with his creativity and vision. I know his talent, curiosity, and ability to connect with people across cultures will inspire a raw, new depiction of my home, of which I am eager to discover for the first time with all of you.


One of the most memorable parts of the Cairo Residency was having the opportunity to host a photography workshop with Sean and the students of one of the schools, funded and operated by the ABC’s Project by Kotn. Seeing the students discover a new world was a deeply meaningful reminder who it’s all for.


To Sean – thank you for your fearless curiosity and boundless talent, my friend. I can’t wait for the world to see the beauty of my home through your eyes.


100% of the proceeds from the collection will be donated towards the 

, our initiative to build schools and fund education in Egypt's farming communities.

Join the Kotn Community! 

Get 10% off your first purchase as a thank you for staying in touch.

Rejoignez la communauté Kotn !

Obtenez 10 % de réduction sur votre premier achat en guise de remerciement pour rester en contact.

Spring/Summer 2025

By Team Kotn