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The Art of Denim

Denim is back. Always designed to go against the grain and defy traditional dirty denim practices, our denim collection is a cleaner, premium denim for your closet.

Explore our denim collection and discover your new favourite fit.

The Memphis Denim

A straight leg jean that embodies classic styling. The Memphis Denim features a mid-rise silhouette with a straight-leg fit that works from day to night. Made with 100% BCI-certified cotton, it offers a soft, comfortable feel that holds its shape. Thoughtfully tailored for a flattering fit and simple, machine-washable care.

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delta denim

Mari wears the Delta Denim in Rinse, styled with the Racer Tank in White.

The Delta Denim

Meet the Delta Denim, your new wardrobe hero. With its rich, dark wash and relaxed wide-leg fit, it’s perfect for days when you want comfort with a touch of edge. Crafted from a recycled cotton blend, it offers sustainable style that doesn’t skimp on sophistication. Thoughtful pleating and contrast stitching add unique character, making it easy to dress up or down. Wear it high on the waist with a belt for a refined look, or size up for that relaxed, carefree fit on the hips. However you style it, the Delta Denim is here to make every outfit effortlessly chic.

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memphis

Ola wears Memphis Denim in Rinse, styled with the Esna Jacket in Rinse and Heavyweight Box Crew in Black.

The Antifit Denim

Our bestselling denim that defies traditionally gendered fits. The bestselling Anti-Fit Denim is a relaxed, 100% cotton unisex silhouette that’s easy to style. It’s neither high nor low rise, nor slim or straight. Two lengths, eight washes, endless ways to wear. It's the wearer's choice for fit.

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lido

Mari wears the Antifit Denim in Light Wash, styled with the Women’s Essential Tee, and Lido Denim Overshirt in Light Wash.

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