A traditionally dirty business, denim production can be incredibly resource-intensive. So we designed our jeans to go against the grain, defying typical dirty production practices. No toxic techniques like sulfur dyeing, acid, bleach or sandblasting are used here—only power washing and certified safe indigo dyeing for our jeans.
In the denim industry, achieving the iconic blue that jeans are known for can come at a dangerous price for the communities who create them. Improperly disposed of indigo dye, yarn scraps and finishes pollute essential waterways, with toxic effects on locals and the environment. That's why we make sure to reuse or safely dispose of all resources for our denim fabric.
Available in three washes and in two lengths, you can make our jeans your own. Cut with an effortlessly cool relaxed leg, each length gives them a different feel: go for the 32" for a baggier, more voluminous look, and for the 28" for a straighter leg. See how our community styles our denim to get you started.