Stories of Nothingness from Everywhere

Histoires de néant de partout

The SS25 collection features expertly tailored pieces crafted from breathable, natural fibres—made for the warmer months ahead—offering a modern take on timeless classics. Pieces designed for long days, late nights, and doing nothing in between.

La collection SS25 propose des pièces parfaitement ajustées, fabriquées à partir de fibres naturelles respirantes, conçues pour les mois les plus chauds, et offrant une version moderne des classiques intemporels. Des pièces conçues pour les longues journées, les soirées tardives et tout ce qui se trouve entre les deux.

Stories of Nothingness from Everywhere is a story told by those who lived it. Directed and shot entirely by MENA creatives who grew up between cultures, the campaign gave them full creative control to build something deeply personal.

Stories of Nothingness from Everywhere est une histoire racontée par ceux qui l'ont vécue. Réalisée et tournée entièrement par des créatifs de la région MENA qui ont grandi entre deux cultures, la campagne leur a donné un contrôle créatif total pour construire quelque chose de profondément personnel.

Photographed by Dexter Navy alongside Director, Mariam El-Gendy, the campaign stars emerging voices Abdallah Diab and Bader El Ramly—artists in their own right whose presence extends far beyond the frame. Together, this team bridges past and present, east and west, Cairo and London.

Photographiée par Dexter Navy aux côtés de la réalisatrice Mariam El-Gendy, la campagne met en scène les voix émergentes Abdallah Diab et Bader El Ramly - des artistes à part entière dont la présence s'étend bien au-delà du cadre. Ensemble, cette équipe jette un pont entre le passé et le présent, l'est et l'ouest, Le Caire et Londres.

Colour

Size

Women's Sabah Polo in Olive/Natural

Women's Radio Skirt in Midnight Wash

Abu-Simbel Short Sleeve Shirt in Coffee Bean Stripe

Cairo Linen Pant in Dark Taupe

Women's Off Shoulder Tee in White

Women's Ballet Dress in Beluga

<span data-sheets-root="1" data-sheets-value='{"1":2,"2":"Inspired by _________, the Gharam Shirt is made from a cotton blend and features an intricate open knit pattern. Designed with a relaxed fit, camp collar and button-front closure. Wear it open over a tank or buttoned up."}' data-sheets-userformat='{"2":769,"3":{"1":0},"11":4,"12":0}' data-mce-fragment="1">Inspired by vintage lace the Gharam Shirt is made from a cotton blend and features an intricate open knit pattern. Designed with a relaxed fit, camp collar and button-front closure. Wear it open over a tank or buttoned up.

Gharam Shirt in Natural

Oxford Camp Shirt  in Navy

Women's Amun Bermuda in Fog

Linen Camp Shirt in Coffee Bean

The Garden City Polo is a modern take on the classic polo, crafted from thick wale ribbed organic cotton. Featuring a sporty button-front, structured collar, and a fitted silhouette, it offers a comfortable, body-hugging fit with added stretch.

Women's Garden City Polo in Marshmallow/Lily Pad

Sakkara Denim in Rinse

Women's Luxor Jersey Dress in Cappuccino

Heavyweight Box Crew in Natural

Women's Amarna Shirt in Dark Dusk

Nilus Trouser in Walnut

Cairo Linen Shirt in Natural

Women's Buttoned Dress in Mid Wash

Women's Hathor Skirt in Olive

Inspired by the traditional garments worn in the North Coast area of Egypt. The Cairo Linen Short is an easy, pull-on short crafted from 100% linen with a beautiful grain that gets softer with wash and wear. Featuring a relaxed fit and elasticized waistband. Pair with the matching Cairo Linen Shirt.

Cairo Linen Short in Natural

Spring/Summer 2025

Boutique Printemps/Été 2025

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