This Black Friday, we funded five schools.

From November 26th through November 30th, we donated 100% of proceeds from every order to build five primary schools in Egypt, where the cotton for our collections is grown.

This year marks our fifth year of giving back on Black Friday. 
Let's take a look back on our journey so far:

2015

We discovered the need for education in the cotton farming villages of Egypt.

In developing relationships with our supply chain, we learned that access to primary schools was our farming communities' main need. So we started The ABCs Project and have reinvested proceeds from every order towards this goal since.

We discovered the need for education in the cotton farming villages of Egypt.

2017

Our first school is built in Kafr El-Sheik, Egypt, enrolling 32 students aged 7-14.

We also launched our first Black Friday campaign, donating 100% of our proceeds to fund a second school!

Our first school is built in Kafr El-Sheik, Egypt, enrolling 32 students aged 7-14.
Our first school is built in Kafr El-Sheik, Egypt, enrolling 32 students aged 7-14.

2018

Our second school opened in the village of Sakarana. The 37 students are the first in their community to learn to read and write.

Our second school opened in the village of Sakarana. The 37 students are the first in their community to learn to read and write.

2019

We opened our 3rd & 4th schools in the communities of Abou Hussein & Hassan Aly.

We opened our 3rd & 4th schools in the communities of Abou Hussein & Hassan Aly.
We opened our 3rd & 4th schools in the communities of Abou Hussein & Hassan Aly.

2020

We opened 3 more schools in the communities of Assal, Belal & Abo Sheisha.

We opened 3 more schools in the communities of Assal, Belal & Abo Sheisha.

2021

This winter, we’re finishing the build of our 8th, 9th, and 10th schools, funded from last year’s Black Friday sales.

Also, our first class of students from the first school we opened are graduating!

This winter, we’re finishing the build of our 8th, 9th, and 10th schools, funded from last year’s Black Friday sales.

A Limited-Edition Artist Collection

To celebrate our fifth year of giving back on Black Friday, we collaborated with a group of artists we admire to create a limited-edition collection inspired by what a lasting community means to them.

Explore the Collection

The ABCs Project, All Year Long

In partnership with a local NGO, Misr El Kheir Foundation, we donate a portion of every Kotn order, all year round, to fund the build-out and operations of school infrastructure, including but not limited to, furniture, books, water, electricity, training and salaries, and maintenance for the roads that link communities to our schools.

Learn more about The ABCs Project