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SS25: Spring/Summer 2025

Stories of Nothingness from Everywhere

Introducing the SS25 collection: a tribute to the hot, unhurried summers back home in Egypt—sun-soaked afternoons, dinners that spill into midnight, football matches watched from plastic chairs, and hours spent with nowhere to be. It’s a celebration of leisure, of time well wasted, and the connection found in between.

Shop the SS25 collection in-store and at kotn.com.

Photographer: Dexter Navy

Director: Mariam El Gendy
Stylist: Zahra Asmail
Production Designer: Sarah Asmail
Agency: BYNK Media
Cast: Abdallah Diab, Bader Elramly, Jim Longden, Rayane Sabbagh, Josephina

The SS25 collection features expertly tailored pieces crafted from breathable, natural fibres—made for the warmer months ahead—offering a modern take on timeless classics. Pieces designed for long days, late nights, and doing nothing in between.

Stories of Nothingness from Everywhere is a story told by those who lived it. Directed and shot entirely by MENA creatives who grew up between cultures, the campaign gave them full creative control to build something deeply personal.

Photographed by Dexter Navy alongside Director, Mariam El-Gendy, the campaign stars emerging voices Abdallah Diab and Bader El Ramly—artists in their own right whose presence extends far beyond the frame. Together, this team bridges past and present, east and west, Cairo and London.

Cairo

Josephina wears the Off Shoulder Tee in White and the Radio Skirt.

Spring/Summer 2025

Spring/Summer 2025

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