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Growth Marketer (Email & Referrals)

About the role:

Kotn is looking for an ambitious self-starter to join the growth team as a Growth Marketer (Email & Referrals). You’ll work with tools like Klaviyo, Ambassador, and Google Analytics on projects ranging from email automation to segmentation to referral marketing. The ideal candidate is someone that is curious about consumer psychology, loves to tinker with technology and believes that every assumption we have about our business can change tomorrow - that is what drives them to constantly experiment. A fit for the role is someone who is comfortable with data, a quick learner, and always looking to improve individually and as a team.

What you’ll be doing:

  • Design, implement, and iterate on automated email flows (customer journeys) to nurture and convert prospects
  • Collaborate with our brand marketing team on weekly promotional campaigns in the planning, design and deployment of weekly promotional and content emails to inform and re-engage our audience
  • Lead email experimentation to determine the best strategies and tactics to increase engagement
  • Propose and execute outbound and on-site tactics to grow our email lists
  • Help facilitate and digest user research to better understand our customer base, and personalize and segment our communications
  • Launch and grow our consumer referral program by finding, recruiting and activating our top brand advocates
  • Report to the Director of Growth on the hits, misses, and insights you discover in your work, sharing key takeaways with the larger team

Experience you’ll need:

  • 1+ years of digital marketing experience
  • Experience and comfortability with marketing automation and no-code tools
  • Experience with email and CRM platforms, e.g. Klaviyo, Hubspot, etc.
  • High affinity for data and proficiency with Excel
  • Strong understanding of growth frameworks and funnels
  • Experience collaborating on projects cross-functionally, specifically with a design team
  • Strong written and verbal communication skills

What would set you apart:

  • Experience in conversion rate optimization
  • Knowledge of copywriting best practices
  • Comfortability of HTML/CSS/MJML, and an understanding of differences in compatibility across email platforms, and the levers in email deliverability
  • Understanding of SQL or Python

Location: Toronto
Date Posted: January 15, 2020